Iconic

Oh no.  Here’s the latest lazy speak word that follows on from ‘passionate’ as the most over-used word by the can’t be ar**ed to truly engage their brains copywriters.  In the last week I have seen it applied to Victoria Beckham and Sadie Frost, whom I wouldn’t recognise if she walked past me in iconic store Harvey Nichols.  In the magazine of the North West Regional Development Agency it was used to describe a yet to be built centre at a new wildlife reserve in Lancashire and an industrial townscape (that I didn’t recognise) somewhere in Manchester.  It’s popping up all over the place in advertising and press articles – come on you lazy hacks – make your brains work and earn your corn.  We can still have icons; the Holy Cross is a good one, the Star of David, maybe that picture of Che Guevera and Winston in his bowler with a fat cigar giving the v for Victory.  All iconic but precisely because they are we don’t need to be reminded that they are, so we can happily lose the word.  A reversed v for victory to the word and the plodders who use it.

BY R